In this talk, Chooake explains how he’s building a solid internal design team within such a traditional industry—the bank—yet make a workplace for his team so that they are excited to go to work and make an impact.
Why Design Now? The wave of hyper connectivity is pushing humans to the next wave of everything that can be digitised, can go wirelessly, can be smaller and seemingly be ‘free’. Banking tomorrow will be different from banking today.
DBS Bank believes that User Experience and Design is the key to success, especially in digital age. That’s why DBS spent the past 4+ years deeply immersed in—designing digital channels, embedding the design process, collaborating with technology, and leveraging new technology to make banking simple and useful for customers. DBS is a human centred design team that combines digital, UX and Design to help DBS build joyful banking experience in Singapore. We aim 1) to help business leaders realise their visions 2) to deliver what customers really need 3) to partner with technology to build a flexible & long-term service platform. And gradually iterate to innovate. In other words, we aim to use design thinking & process are used to help DBS—Designing Right Things and Designing Things Right.